WHAT I DO
I join organizations when an opportunity for a program or strategic initiative is clear but its shape is still foggy. Whether it’s an AI upskilling track, a tech talent program, an intrapreneurship accelerator, or any other learning or innovation initiative – I turn loose ideas into well‑structured and data-backed pilots.
My approach combines rapid discovery with evidence‑based design. In practice that means:
- framing the challenge with data and user research
- building a lean pilot that can prove value
- handing over battle‑tested playbooks, KPI dashboards, and governance so the team can run the next cohorts on its own (or if no team exists – build one from scratch)
Need only part of the stack? I also tackle targeted challenges such as strategic data analysis, project management, or cohort performance KPI reviews.
WHO I AM
Based in Berlin with a background in Business Psychology (M.A.), my passion lies in translating technological change into actionable initiatives that empower businesses and individuals alike.
That drive showed early: while writing my Bachelor’s thesis on Big Data competence building, I voluntarily designed a companion board game – because I wanted people to master these skills through play and genuine fun. The game has since been played by hundreds, including a memorable match between Verbraucher Initiative and Google employees.
Over the past few years, I have worked with startups, scale-ups, and established organizations such as Porsche, Deutsche Telekom, AVM, Axel Springer, APX, CODE University, WeAreDevelopers, and more. I have led interdisciplinary teams, built strategic partnerships, designed data-based frameworks, and helped shape innovation-oriented education models.
I have lectured on Digital Media Management as well as Personal & Social Competency Development, and have spoken at prominent events including WeAreDevelopers World Congress, EMMA Conference, and Axel Springer’s TechCon.
While I’m a true Berliner (don’t worry, I’m friendly), my husband and I choose to divide our time between Berlin, Cologne, and Cape Town. I love exploring our planet and have visited every continent except Antarctica—which is definitely on my bucket list.
WHAT I'VE WORKED ON
Challenge: Enabling companies to upskill their workforce in the rapidly evolving field of AI required a flexible and scalable learning solution tailored to diverse business needs.
Approach: Designed a modular training program using a building-block approach, allowing organizations to combine AI-related learning units based on their strategic focus. Developed the overall concept with multiple learning dimensions (e.g., strategy, application, ethics), built a curated pool of expert instructors, and led the program’s positioning and go-to-market strategy.
Outcome: Successfully launched the program and established it as a flexible B2B offering, enabling tailored AI education across industries and creating a scalable foundation for future learning formats.
Challenge: CODE University’s highly unique, project-based learning model had no existing blueprint for evaluation. Classic assessment dimensions were not applicable, requiring a tailored solution to measure success.
Approach: Developed a structured semester evaluation that translates CODE’s innovative education model into measurable insights. Developed a scalable survey framework tailored to CODE’s non-traditional education model, analyzed the results, compiled a comprehensive report, and ensured that the documentation also enables third parties to conduct follow-up surveys.
Outcome: Detailed study findings report and framework that enables continuous measurement of academic and organizational success and provides actionable insights to improve learning experiences and strategic, data-driven decision making.
Challenge: Creating a master’s program that aligns with market needs and remains relevant in a rapidly changing digital landscape.
Approach: Led the program development in close collaboration with faculty and university leadership. Collected data to identify key content areas and target audiences. Managed the full project lifecycle – including alignment with leadership and all relevant departments.
Outcome: Developed a master’s program tailored to market demands, ensuring strong industry alignment and academic excellence.
Challenge: Companies often struggle to attract and engage young tech talent early in their education, making it difficult to establish a long-term talent pipeline.
Approach: Developed a strategic partnership model with multiple pillars to connect companies with relevant talents early on. Designed a dual-study concept that allowed companies to actively engage with students while supporting their professional and academic growth.
Outcome: Strengthened employer branding for partner companies, provided students with hands-on industry experience, and created a sustainable framework for early talent engagement.
Challenge: Traditional journalism and tech education often operated in silos, limiting collaboration between future media and technology professionals.
Approach: Created and led a tech talent program that united young tech talents and journalism trainees, enabling them to collaborate on real-world projects and integrated the approach into the company’s ecosystem.
Outcome: Fostered cross-functional collaboration, enabled participants to gain real-world experience and strengthened the company’s talent pipeline.
Challenge: Assessing the potential success of early-stage startups is challenging for an accelerator, given the high uncertainty and unreliable financial projections.
Approach: Developed a predictive model based on founder surveys, analyzing a variety of science-backed dimensions. Built an interactive dashboard to compare startups using data-driven insights.
Outcome: Enabled investors to make informed decisions, improving transparency and objectivity in startup evaluations.
REFERENCES
DROP ME A LINE
Want to work with me? Just drop me a line and we’ll hop on a quick call to discuss how I could support you best.